tag:blogger.com,1999:blog-7195084204316698108.post6744030076389506738..comments2024-02-19T07:12:32.248-06:00Comments on Baseball Outsider: Arbitration deadline day and other notesEdward Thomahttp://www.blogger.com/profile/10769979703606661737noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7195084204316698108.post-50319076427971235492009-12-02T16:47:21.970-06:002009-12-02T16:47:21.970-06:00This is something I've been playing around wit...This is something I've been playing around with, trying to distill a coherent column or blog post: Manning's ads are fairly unusual for athlete endorsements, because there is actual dialogue involving him. <br /><br />Study the Tiger Woods or Michael Jordan ads. Or just about anything from Nike or Gillette or Gatorade. The vocals are almost entirely voice overs or generic actors — and I think, especially with the Nike/Gillette/Gatorade trio, that that allows the ad to be shown in other countries with a different voice over. Which is why Gillette used a trio of Woods, Roger Federer and Thiery Henry, the French soccer star. Multi-racial, mutli-cultural, multi-sport.<br /><br />That's less relevant with Mauer or Manning, because baseball and American football aren't going to be particularly useful in selling razor blades in Germany.<br /><br />Persona for the marketers is a matter of projection. Bland is their friend. Problems arise when Kobe Bryant is accused of rape or Woods crashes his vehicle and insists on an air of mystery. Mauer, as far as is known, fits that aspect of the marketing machine's dream athlete perfectly.Edward Thomahttps://www.blogger.com/profile/10769979703606661737noreply@blogger.comtag:blogger.com,1999:blog-7195084204316698108.post-89232842185340444412009-12-02T09:10:04.593-06:002009-12-02T09:10:04.593-06:00Very true. Something that I clearly overlooked.
S...Very true. Something that I clearly overlooked.<br /><br />Still, it's very hard to see Mauer take on a persona that Manning displays, even if they're told to act in that manner.Bryzhttp://weareoffthemark.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-7195084204316698108.post-36116860105600305932009-12-01T17:49:37.647-06:002009-12-01T17:49:37.647-06:00Ads are scripted. What you see is not necessarily ...Ads are scripted. What you see is not necessarily an accurate depiction of the personality.Edward Thomahttps://www.blogger.com/profile/10769979703606661737noreply@blogger.comtag:blogger.com,1999:blog-7195084204316698108.post-3355883408966664052009-12-01T15:37:38.935-06:002009-12-01T15:37:38.935-06:00I think a significant difference between Peyton Ma...I think a significant difference between Peyton Manning and Joe Mauer is that in Manning's commercials, he shows a lot of personality and seems to be outgoing. Mauer is more of the shy, calm guy that will open up if you engage him in a conversation...but will not, under any circumstances, start the talking.Bryzhttp://weareoffthemark.wordpress.comnoreply@blogger.com